• Conference Object  

      Towards a human-centered E-Commerce personalization framework 

      Belk, Marios; Germanakos, Panagiotis; Andreou, Panayiotis G.; Samaras, George S. (Institute of Electrical and Electronics Engineers Inc., 2016)
      This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model ...